It is designed as a continuous flow of spaces, highlighting the various aspects of tulip history and cultivation. A lot of attention was paid to creating sensory experiences and providing the installations with haptic qualities, inviting the visitor to watch, listen, touch and smell.
Each room of the museum was provided with its own style, atmosphere and theme, turning the visit into a playful and poetic walk through the history and present of the tulip. Its tale is presented in bite-sized segments: putting the pieces together in the end, visitors can form a complete image of the story of the tulip.
The design was a collaborative process involving graphic designers, film makers and different types of artists, selected by NEZU AYMO architects together with the curator.
