The new building is a warehouse construction with an extravagant façade. It is integrated into its prominent neighbourhood. The building has the prominent address Kurfürstendamm 129a.
The three-dimensional façade cladding made of parametric ALUCOBOND® tray panels spans across the whole structure with a floor space of 22 000 m2. It reflects the light and changes its colour through different light incidences according to weather and daytime. “The effect of the façade is generated with the combination and overlay of different elements: reflecting surfaces, advertising lines, winter garden and plants”, so the architects.
The “City Garden”, a winter garden in front of the sales area promotes the building centre like an oversized showcase. The long windows are used as huge advertising media and draw the attention to the deepness of the former railway lane. A drive-in area facilitates the purchase.
Facade planning: facade-lab GmbH – Großbeeren
Fabricator: Henke AG
Facade material: ALUCOBOND Plus Brillantmetallic (602)
Year of Construction: 2013
Pictures: Stefan Müller
